Track 2 | Wednesday 11 am - 12 pm
Florists’ Review: Floral At Its Finest
Presented by David Coake & Lori McNorton
The American Floral Trends Forecast 2016-17
The American Floral Trends Forecast is the preeminent style report for the floral industry, published by Florists’ Review magazine. Discover the flowers, foliage, containers, accessories, arrangement styles, color palettes and more cited as the hottest trends influencing consumer purchases. Four popular themed motifs examined in depth include “Luxe Avenue,” the definition of today’s high-end urban elegance and formality, tempered with a comfortable casualness that’s in harmony with modern lifestyles; “Park Manor,” the latest incarnation of blue-based style, embracing classic centuries-old patterns, shapes and designs from a miscellany of world cultures blended with organic materials and handcrafted elements; “Pearl Lane,” midcentury nostalgia updated for today’s world and anchored by muted pastels; and “Casa Tropicana,” reflecting the vibrancy of tropical Latin American cultures mixed with retro 1960s-70s and bohemian influences.
Note: You may also catch this session on Thursday from 10:10 - 11:10 am.
David Coake is the Editorial Director of Florists’ Review and Super Floral magazines. He has worked in nearly every segment of the floral industry, including retail wholesale, wire service and education.
Lori McNorton is the Floral Design Coordinator of Florists’ Review and Super Floral magazines. She has more than 30 years’ experience in the floral industry, and maintains a studio floral business.